Here is the list of the top 10 mobile brands in the world in 2021.👇👇
Owned by BBK electronics which also owns VIVO and OPPO, Realme started its journey as an Oppo sub-brand but then since 2018, it is an independent brand which has a portfolio of more than 20 brands now since its inception. Realme also has TVs, headphones, smartwatches in its product line.
Realme is a leading mobile brand in India. Vivo and Oppo are siblings of Realme from the same BBK brand. Realme is 10th in the list of top mobile brands 2021.
Units Shipped (Million) : ~35
Profit (in million $): ~300 (Estimated)
Sales (in million $): ~20000 (Estimated)
Lenovo is Chinese multinational company and is the world's prime laptop manufacturer.
Lenovo was founded in the capital of China in 1984 and it entered the mobile industry in 2012. Over the years, Lenovo has worldwide presence in around 160 countries, and has grown to become one of the top global mobile companies. Some of the popular smartphones of Lenovo are P Series, K Series, Zuk Series, A Series and VIBE. Lenovo launched the Moto Z models which reinforces its philosophy of “Different is better”. Lenovo will be launching Tango handset that can be altered to video projectors or speakers. For developers, Lenovo released a smartphone-based program which can incorporate handsets with services hosted in the web cloud. Lenovo launched ZUK Z1 to provide a whole package of power pack performance and user-friendly experience and it has Cyanogen operating system that permits customization of the user interface. Lenovo India sells its mobiles and accessories largely through flash sales in India. Lenovo’s Tango models have sensors which can track motions and measure the contours of rooms; also it can map interiors of the buildings. Lenovo has raised the competition among its peers by using augmented reality and advanced innovation. Lenovo is 9th in the list of top mobile brands 2021.
Units Shipped (Million) : ~40
Profit (in million $): 535
Sales (in million $): 43,035
ZTE is one of the global leaders in making smartphones, feature mobile phones, tablets etc apart from telecommunication and network equipment. More than 70,000 people are employed with the ZTE company which has a very strong worldwide presence owing to its diverse range of mobile phones and strong distribution network. The mobile phones made by ZTE are also sold with the name OEM in different parts of the world. ZTE company has subsidiaries named ZTEsoft, Zonergy and Nubia Technology which are all involved in telecom equipments and peripherals. With extensive distribution and strong marketing, ZTE has its business spread in 140 countries. Such a strong presence and good revenues show why ZTE is one of the top global mobile phone brands in the world market. ZTE Axon M launched in 2017, is an all-packed smartphone with all features to compete with the best smartphone brands. ZTE is 8th in the list of top mobile brands 2020.
Units Shipped (Million) : 45
Profit (in million $): 719
Sales (in million $): 17123
LG’s premium mobile brands embody the G-Series, the K-Series, LG Tribute, the LG G Flex and also the LG Nexus. LG sells nearly sixty million units a year, making it one of the most popular and high volume-driven mobile companies in the world. In 2016, LG shipped 12 million units of smartphones. In 2017, LG Electronics’ revenue totaled at 57.71 billion U.S. dollars.
LG Electronics (LG) is anticipated to launch the 2018 edition of its premium flagship smartphones K8 and K10 at MWC 2018 which is set to roll out worldwide in countries like Europe, Asia, Latin America and the Middle East. These smartphones have advanced camera features such as high speed auto focus and noise reduction for better low-light photography. K-Series mobile range continues to deliver exceptional smartphones to customers at exceptional prices. LG Electronics will roll out smartphones with AI technologies at MWC 2018. The new technology is going to be embedded in the 2018 version of the LG V30 model which will be LG’s most advanced smartphone till date. LG also launched its innovative range with LG Wing and others in the series. LG has not been able to do as well as its other competitors in the appliance market e.g. Samsung. LG is 7th in the list of top mobile brands in world.
Units Shipped (Million) : 55
Profit (in million $): 110
Sales (in million $): 46800
Vivo is a brand of smartphones, smartphone accessories, software, and online services based in China owned by BBK Electronics.
The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments.
Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc.
Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands globally.
Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 5th in the list of top mobile brands in world.
Units Shipped (Million) : 110
Profit (in million $)~ 1400
Sales (in million $)~ 60000
Xiaomi is one in all the quickest growing smartphone company in the world that manufactures smartphones, mobile apps, laptops.
Apple maintains its top position in the smartphone industry as the most preferred brand.
Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group.
